Every bite is real whole food nutrition!

Made with 100% whole meat & organs, vegetables & fruits. All of our recipes are built around simple, fresh and wholesome ingredients whose nutrients and flavours stand out naturally. Our ingredients naturally provide almost every nutrient your dog needs to thrive in highly bio-available form achieved through gentle baking. Nothing unnecessary is added and nothing important is taken away.

It’s the stuff we never use in our food that makes it HEALTHY!


Rendered meat/meat meal

Plant protein concentrate

Complex carbohydrates: potato, tapioca, pulse & grain

Artificial colours, flavours & preservatives

Spray-on oil

Minimally process to safeguard more of the taste & nutrition

3 steps is all it takes to make real good food, just like you would at home.

Step 1. Blend fresh and whole ingredients.

Step 2. Flatten & cut into small “chew well” bits.

Step 3. Gently bake on a low temperature in small batches.

100% source from NZ, sustainable freshness

Using only wholesome ingredients that we source ourselves, our food are gently baked in small batches, ensuring each bag can be traced back to the farms where these tasty ingredients come from. The ability to trace food back to its source provides assurance about our products.

Thanks You for Your Kind Words…

Guess the full natural aroma made her like it so much, truly unlike any other kibble.

Meow Mee

Before I had any idea what it was Butters was completely clued up. He never reacts to parcels in the post but suddenly he was jumping around in circles around the box when I set it down to get a letter opener. He’s now behaving like a kid that got just what they asked for at Christmas


My Westie has a jaw condition and she is unable to open her mouth. And apparently Sunday Pet Gentle Baked series is the only food she loves and willing to eat .


This is for a poodle who has food issue related gastroenteritis and exceeded our expectation.

Jia jia

It has been so great for my goldie who has itchy skin. The limited ingredients seems to help.

Goldie Boy

Really like the food! Seldom we see food that is not oily.

Ah Boy